We are thrilled to announce that Dead Reckoning rum is now available in five countries across four continents. From the whisky bars of London to the cocktail culture of New York, from the growing craft spirits scene in Taiwan to the discerning palates of Japan — Australian dry aged rum has arrived on the world stage.

Our Global Footprint

This expansion has been years in the making. Building the Dead Reckoning portfolio to a standard that could stand alongside the world’s finest rums took time, patience, and an unwavering commitment to quality. We’re proud to say we’ve achieved that — and the global market has noticed.

• Australia — Our home, our foundation, where it all began
• United Kingdom (London) — Available in select whisky and spirits bars across London
• United States (New York) — Working with premium spirits importers in New York
• Taiwan — Growing demand for premium aged spirits across Asia
• Japan — Perhaps our most exciting market, where appreciation for aged spirits runs deep

Why These Markets?

Each of these markets was chosen deliberately. The UK has a long tradition of appreciating aged spirits and independent bottlers — our model translates perfectly to a culture that already understands the value of independent whisky bottlers. In the US, the cocktail scene in New York is sophisticated and adventurous, always looking for the next interesting ingredient.

Japan holds a special significance for us. Japanese consumers are among the most discerning and knowledgeable spirit drinkers in the world. The fact that Dead Reckoning is finding an audience there speaks volumes about the quality of what we’ve built.

What’s Next?

We’re not stopping at five countries. Our roadmap includes expansion into Europe — particularly France and Germany — as well as further growth across Southeast Asia. The story of Australian rum is just beginning, and Dead Reckoning intends to be the name that tells it.